A striking aspect Company email list that identifies pop material is the gift of small objects to customers or potential customers to strengthen the relationship with its current users or facilitate the beginning of new relationships with other consumers. Advantages of pop material it is a low-cost strategy. Both to implement and maintain. It is an excellent way to get new customers and retain current users. The gifts allow users to live with the brand for a long time. Since. Being useful objects and everyday use. The probabilities of using them are high. Helps to significantly increase sales. It is adaptable to any type of company. Which means that the type of pop material is used according to the characteristics of the business or organization Company email list.